Speaker Lauren Macdonald

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Lauren Macdonald


IKEA Canada

Lauren MacDonald is the Chief Marketing Officer for IKEA Canada.  She oversees Marketing Communication, Media, Consumer Insights, and Loyalty and CRM and sits on the Canadian senior leadership team. Previous to joining IKEA, Lauren was with PepsiCo for ten years. 

Lauren has a rich international background and has both studied and worked abroad.  She has lived in five different countries spanning North America, Europe, UK, and the Middle East.  She is a classically trained marketer who has worked on blue chip brands like Pepsi, Gatorade, and Walkers Crisps.

Lauren holds a Bachelor of Commerce (Honours) degree from Queen’s University. Lauren is a steadfast Toronto Blue Jays fan, baseball trivia enthusiast and avid yogi.  

Speaking on: Lauren Macdonald, IKEA Canada: The power of possibilities How IKEA Canada evolved its marketing strategy to be purpose-led