Nancy Marcus has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than 15 years, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer from a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment and her credible longevity has contributed to the success of KPLP as Canada’s brand powerhouse and market leader in the consumer tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award, Nominated for 2008 & 2018 Marketer of the Year and currently Chair of Advertising Standards Canada, Nancy has been an active and dedicated participant in the industry and community.

Speaking on: Nancy Marcus, Kruger Products & David Bigioni, Canopy Growth: The evolving role of the CMO