Speaker Andrea Bell

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Andrea Bell

Head of Mindset, Strategic Insights and Executive Editor, Americas


Part trend-forecaster, part-futurist, Andrea Bell is a seasoned journalist with an in-depth knowledge of the consumer marketplace and mindset. Andrea’s consumer expertise drives many of  WGSN’s consumer advisory projects where she works closely with clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that result in sales ROI and social ROI. Andrea is an international speaker (Cannes Lion, MoMA, Fast Company, NRF, Fashion Rio) and her opinion on the future consumer and macro trends has been quoted in numerous publications including: The Associated Press, Forbes, Wall Street Journal, and Business of Fashion. She was recently named PPA’s 2018  Business Writer of the Year.

Speaking at: Andrea Bell, WGSN: Your long-term disrupted consumer forecast