Speaker Craig Atkinson
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As Chief Investment Officer at PHD USA, Craig Atkinson is leading the effort to reimagine media buying as an investment engine focused around driving negotiation, integration and innovation. Atkinson joined PHD after six years at sister agencies OMD and Omnicom Media Group where he served as Chief of Acquisitions and led strategic and corporate development for Omnicom Media Group. Having held positions within digital marketing since its inception in the mid 1990’s, he has played key account, media and strategy roles for a multitude of clients across every industry vertical.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Atkinson is regularly quoted in publications such as The New York Times, The Wall Street Journal, Advertising Age and Adweek.
Speaking on: Keynote- Merge: The closing gap between technology and us
