Todd Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona.
Prior to his current role, Allen was the Global Vice President for Stella Artois. He was responsible for the successful Stella Artois “Buy a Lady a Drink” Campaign, a partnership with Water.org co-founders Matt Damon and Gary White. To date, the campaign helped provide access to clean water to over 800,000 people in the developing world.
Prior to his global role with Stella Artois, Allen worked for Labatt in Canada, and was responsible for the Budweiser, Bud Light, and Core Value portfolio of brands. In Canada, he launched the new Budweiser Hockey “Thank you for the Goals” Campaign, and Kokanee "Peak Brew," a limited edition batch brewed with the pristine snow collected from the peaks of seven Canadian mountains. He also repositioned Bud Light with a new disruptive campaign and is responsible for leading some of the world’s biggest electronic dance events – Bud Light Sensation and Bud Light Digital Dreams.