Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, JWT’s in-house futures and innovation think tank. She leads The Innovation Group’s ongoing research into emerging global consumer behaviours, cultural changes, and sector innovation, with regular deep-dive studies and daily insights posted on jwtintelligence.com. Greene also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy.
The Innovation Group's work is frequently cited in prestigious publications, including The New York Times, Bloomberg's Businessweek, The Guardian, Women's Wear Daily, and USA Today.
Greene is the outward facing “futurist” for J. Walter Thompson. She’s a thought leadership columnist for Campaign, writes for the Financial Times on futures, and has spoken at conferences such as CES, SXSW, Web Summit, Cosmoprof and Ad Week on future trends across multiple lifestyle sectors. She has appeared on BBC, Fox News, and Bloomberg TV as an expert on the future.