Session
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Thursday, September 20, 2018
2:15 PM - 2:45 PM
Crystal Ballroom
Adam Grogan, Maple Leaf Foods: The reinvention of Maple Leaf
Thursday, September 20, 2018
2:15 PM - 2:45 PM
Crystal Ballroom
Adam Grogan, Maple Leaf Foods: The reinvention of Maple Leaf
Transparency and real ingredients are buzzwords, sure, but how often does a legacy brand overhaul its 100-plus years of history to meet new consumer realities? Maple Leaf Foods has. The leading Canadian food company has completely renovated its brands to become a leader in the “real food” movement, and is showcasing its new easy-to-pronounce (and even some plant-based) offerings in a fresh marketing platform.
Learn from Adam Grogan, SVP, Marketing, Innovation and R&D at Maple Leaf Foods, about the process that led to the company’s reinvention, why it was necessary and where it’s going next.
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