You are not currently viewing the most recent Marketing Evolution Summit. Go to Marketing Evolution Summit 2019.

Building brands with purpose

Thursday, February 22, 2018
3:00 PM - 3:20 PM

Brands are increasingly looking to align with social causes to be more relevant to consumers. But good intentions don't immediately make for a sound business strategy. General Mills' VP, Marketing Emma Eriksson outlines how her company has successfully built new affinity for its brands by embracing purpose in a meaningful and impactful way. 


Emma Eriksson
VP Marketing
General Mills Canada