Session
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Thursday, February 22, 2018
1:35 PM - 2:10 PM
Court
The evolving role of the CMO
Thursday, February 22, 2018
1:35 PM - 2:10 PM
Court
The evolving role of the CMO
Andrea Hunt, CMO of Weston Foods, and Lori Davison, VP of Brand Strategy for the SickKids Foundation, will take part in a live onstage discussion of how their roles, and the place of marketing in their organizations, have transformed in recent years. Both executives have led rebranding strategies, as well as institutional overhauls, and will expand on their experiences with the MES audience.
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