Speaker Aletta Brandle
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The undeniable effectiveness of social media advertising and the rising popularity of influencer marketing created a unique opportunity for Aletta within the Globe and Mail’s in-house content marketing agency, The Globe Content Studio. As the lead social media and influencer strategist, Aletta extends the reach of the studio’s branded content programs through hyper-targeted social ad campaigns and partnerships with Canadian influencers for clients such as New Balance, Tourism New Brunswick and Sport Chek. Before joining the Globe, Aletta worked at a Toronto-based social media agency and Yelp in San Francisco.
Speaking on: Lunch + trends in martech hosted by Globe and Mail