Named one of Canada’s Top 10 Marketers by Marketing magazine, Alison Gordon is celebrated for her unique ability to shift public opinion and consumer behaviour in the right direction.
As a co-founder and EVP at Rethink Breast Cancer for 13 years prior to joining the medical marijuana industry, Gordon is credited with growing awareness of breast cancer among young women, a previously untapped demographic.
Over the last four years working in the cannabis industry, Gordon has amassed an immense amount of knowledge, insight and relationships that are critical to success in this new and quick-changing industry. Gordon is bringing a unique approach to her role as CEO of the ACMPR licensed company, 48 North Cannabis Co. (formally named Delshen Therapeutics), and she is rethinking strategies for both medical and recreational markets.
Gordon's competitive advantage is her hands-on experience in production, distribution, retail, extracts, edibles and axillary businesses, across several vastly different markets.