Session

Beer to the future: Labatt's Todd Allen on planning for the next decade

Thursday, February 22, 2018
2:10 PM - 2:40 PM
Court

As consumer habits evolve, consumer goods must also adapt to changes in their market, both in the short and long terms. The alcohol sales industry is no different, with a shifting retail landscape, and the need to cater to different segments of the Canadian population in new ways. Labatt Brewing, with parent company AB InBev, has unveiled an ambitious new plan to have non-alcoholic beverages account for 20 per cent of its global profile by the year 2025, cider and beer are coming to more grocery stores in Ontario, and Labatt has the goal of tying its brands to every occasion on the yearly calendar. Labatt's VP of Marketing in Canada, Todd Allen, will join Strategy Digital Editor Jeromy Lloyd for an in-depth discussion of how his brand plans to navigate its next era


Featuring:


Todd Allen
VP Marketing
Labatt Breweries of Canada