From Kickstarter to Challenger: Knixwear's Disruptive New Model
Thursday, February 22, 2018
10:15 AM - 10:45 AM
Knixwear began as a Kickstarter sensation just four years ago. Created by founder Joanna Griffiths, the brand aims to fill several service gaps in women's intimate apparel offerings, and provide comfortable activewear for all sizes. The brand raised over $1.6 million in pre-sales for their first-ever bra product, and still holds the records for most-funded fashion project, and most-funded women's project in Kickstarter history. Now sold online and carried in over 500 retail locations across North America, Knixwear has its sights set on even greater disruption within the apparel industry. Griffiths will join us to share her story and the brand's outlook on the future.